88 pence in every £1 of total expenditure was spent on direct costs towards improving the lives of people with dementia.
The remaining 12 pence in every £1 was spent to support our frontline activity including IT and premises.
Why I support Alzheimer's Society
When dementia took my mum and dad, I made a pledge to help create a dementia-free future for my grandchildren. That’s why I’m asking you to make a gift. No matter what size, it has the potential to assist in finding a cure for dementia. What a truly wonderful thought that is.- Sir Tony Robinson